Three examples of growth hacking done well
Example 1: In its early days, Airbnb had entries from its website posted automatically on Craigslist, a very popular online marketplace in the USA for small ads. The link in the Craigslist ads would lead directly to the Airbnb website. In other words, Airbnb was using an already well-established platform to boost its recognition quickly. This meant the emergent Airbnb was able to reach customers where they essentially were anyway. And things really just took off from there!
Example 2: Back when it was in its infancy, the e-mail service provider formerly known as Hotmail took advantage of its e-mails sent to recipients who weren’t yet customers. At the end of each e-mail Hotmail sent, they added a hyperlink in the P.S. line to try and persuade the recipient to register for a free Hotmail account. This was along the lines of: “This e-mail was sent with Hotmail. Get your free e-mail account now.” This clever little growth hack helped Hotmail gain millions of new accounts in a short space of time.
Example 3: During its start-up phase, Dropbox rewarded customers with additional, free-of-charge storage space if they recommended the service to others. This led to a dramatic increase in the number of Dropbox users in just a few months.
Sources: The link will open in a new window https://www.hubspot.de