With the 2025–2028 strategy, we want to be at the cutting edge and get closer to what matters to our customers. We want to be there for them and understand what is important to them. In the current strategy period, we are therefore consistently orienting ourselves to the needs of our private and business customers. As a Swiss bank, we take responsibility for people, companies and a sustainable future.
Strategy and goals
Customers are at the heart of what we do
PostFinance is deeply rooted in Swiss society and is one of the country’s leading financial institutions. Thanks to our rich history and tradition, we know and understand our customers and their financial needs. We want to create value for them as a reliable finance partner. That is why our customers are at the heart of the 2025–2028 strategy.
Our strategic goals
The connection with our customers is the focus of our strategy. With our strategic plans, we also want to strengthen our position in the market and grow moderately.
Customer loyalty
- We are increasing our customer satisfaction and convincing our customers with simple and reliable products and services
- To achieve this, we are simplifying our processes and driving digitization forward in a targeted way
Private customers
- We actively accompany our private customers with needs-oriented services throughout their different life stages
- We place particular focus on retirement, pension and finance planning and thereby strengthen the financial security of our customers
Business customers
- As a payment bank, we support our business customers in their day-to-day activities with the digitization and simplification of their cash flows
- We are gradually developing into a solutions provider for specific branches
Sustainability
- As a sustainable company, we assume responsibility in society and for a sustainable future
- We aim to achieve a strong position in the area of sustainability
Employees
- We have a value-oriented corporate culture and place customer loyalty at the heart of what we do
