Strategy and goals

PostFinance as a reliable partner

PostFinance is one of Switzerland’s leading retail financial institutions and, as the number one for Swiss payment transactions, ensures a seamless flow of liquidity. It is the first choice for retail customers who would like to manage their own finances, anytime and anywhere. And it is the ideal partner for corporate customers, providing a tailor-made service.

Digital powerhouse

As a digital innovation leader in the Swiss banking world, PostFinance is taking advantage of its strong starting position and evolving from a traditional financial services provider into a digital powerhouse. Our aim is to create the ideal combination of the digital and physical worlds in order to offer our customers a consistently positive customer experience.


PostFinance operates in the retail and corporate markets.

We provide retail market customers with simple, modular standard products. Retail customers are private customers as well as small and medium-sized enterprises, associations and public entities.

The corporate market focuses on the “integrated solutions business” business model with financial services and finance-related services in the fields of payments, working capital management (WCM) and financing. We help our customers to optimize their value chain by offering a personal service and extensive consultation with professional know-how.


PostFinance aims to become a leading Swiss digital powerhouse. It wants to keep its leading position in payment transactions with retail customers and establish itself as the preferred partner in digital investments. PostFinance strives to position itself among business customers as a supplier of comprehensive and integrated solutions. PostFinance is also investing in future banking with business models extending beyond the traditional financial sector.