Study results: pocket money is important for children and parents
PostFinance’s 2025 Swiss pocket money study revealed that parents in Switzerland attach great importance to financial education. Many parents talk to their children about money – the level of detail depends on the child’s age. The messages that they aim to convey are varied, but three of them crop up most frequently:
- You have to do something to earn money
- Don’t live beyond your means
- Money isn’t everything in life
As part of financial eduction, most parents give their children pocket money. This is sometimes associated with challenges: while nearly a fifth of parents say they aren’t worried about the way their children handle money, the rest are more or less concerned that their children will spend too much money on unnecessary things, be influenced by friends, influencers and advertising, fall victim to fraud or get into debt.