02.04.2026
Consume less, save more. That’s a good resolution. When interest rates are low, a traditional savings account often generates little return. If you want to build up your assets over the long term, you should examine the alternatives. One option is an investment on the financial markets.
Sara has always found saving easy. She avoids spontaneous purchases and plans her expenditure in advance. But when she checks her savings account, she notices her credit is hardly growing. Interest is low – too low to build up assets in the long term. Sara therefore asks herself what alternatives are available in times when interest is low in order to get more from her money.
There are generally three popular ways to save money – each with its advantages and disadvantages:
Advantages
Disadvantages
Advantages
Disadvantages
Advantages
Disadvantages
Low interest rates negatively impact the performance of assets in savings accounts and in the pillar 3a retirement savings account. One way of getting more out of your money is to invest or save in securities with retirement funds. If you invest your money in capital markets, you don’t receive a guaranteed return, but can benefit from the longer-term opportunities for returns on the financial markets.
What’s more, investing in the financial markets is no longer that difficult. Today, there are various options – including digital ones – that give you easier access to the financial markets and make investing your money more straightforward.
If you don’t want to keep a close eye on the markets yourself, you can consider asset management. Here, a professional team selects and monitors investments based on a defined investment strategy – for example, via PostFinance’s e-asset management.
Many new investors gain their first experience with a savings plan. Even small, regular amounts – theoretically from CHF 20 per inpayment – are invested automatically. It’s as simple as a standing order and can be modified flexibly anytime.
However, investing is not without risk, and you have to be able to accept market fluctuations. It means you should only invest in accordance with your own risk capacity, risk appetite and desired investment horizon, and consistently pursue the chosen investment strategy over the long term.
Investment decisions require some time and financial knowledge. If you do not want the hassle of making investment decisions, you can delegate to an expert. The expert keeps an eye on the financial markets for their customers.
Such delegating is made possible by PostFinance’s e-asset management, for example. In this approach, first the investor profile is determined and the individual investment strategy defined. PostFinance’s investment experts then take care of the rest. However, if you know your investment strategy and can keep an eye on the financial markets yourself, you can find suitable investment solutions from PostFinance.
You can invest in the various asset classes either directly, e.g. by buying shares or bonds, or indirectly via a fund or an ETF. The advantage of indirect investing is that you only need to buy one fund unit or one ETF unit in order to invest in many different financial assets. This usually significantly reduces the risk compared to investing in individual securities owing to the diversification effect.
The returns of a financial investment are influenced by numerous factors such as the economic success of companies, interest rates, inflation and general market sentiment. An example: 2024 was a positive year for many asset classes. The Swiss Market Index (SMI), which comprises the 20 largest companies listed on the Swiss stock exchange, rose by around 4.16 percent. The NASDAQ 100, which primarily includes technology-oriented US companies, performed even more dynamically – recording an increase of around 25.9 percent during the same period.
Please note: it’s not possible to draw conclusions about the future based on the returns of the past year.
Fees are charged for depositing money. These are usually custody fees, transaction fees and management fees. The latter are charged on indirect investments such as ETFs or funds. Many new providers from Switzerland and abroad have entered the market in recent years. This has put pressure on fees. Some online platforms, for instance, no longer charge any custody fees at all or only very low transaction fees (brokerage fees).
What does investing have to do with pizza? Learn more in our article “What type of investor are you?” and find out what type of investor you are.
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