Are our products/services actually being found?
You’ve got an online shop as well as a website. But they attract few visitors. Answering these questions will tell you whether you’re already doing everything you can to ensure you can be found or whether there’s some room for improvement.
Are we using all the useful options that could raise the profile of our website, online shop and range of products or services? For example, these include:
- Social media, such as Instagram (incl. Instagram shopping), Facebook (incl. Facebook Shops), TikTok, LinkedIn etc.
- Google My Business
- Search engine optimization (SEO) to ensure your website features prominently in search results
- Search engine advertising (SEA) to display paid-for advertising on search engines like Google, Bing, Yahoo!
- Social Media ads, etc.
Are our SEO measures still suitable today or out of date? Do we regularly post new content on our channels and are our website and online shop continually updated?