And one last question for anyone interested in a job in marketing at PostFinance: what kind of person will make the right impression on you? Who would be the right fit for your team?
Dennis: Personally, I’m more and more convinced that you shouldn’t take yourself too seriously in marketing. We are not doctors saving people’s lives. We are not physicists programming a rocket launch. It’s just something that can be learned. Above all, it’s the human factor and attitude that count. If this is the case and you’re willing to try out new technologies, think in a networked way, see the big picture, move forward, put in energy and work as part of a team, you’ve already fulfilled many of the requirements. Of course, they also need to have the right marketing skills. But the skills mentioned are often more important in a dynamic environment than, for example, many years of experience with campaigns.