Why are a simple payment process and the right payment method so important?
If the payment process is too complicated, customers may abandon the purchase. Possible obstacles may be, for example, that the customer’s preferred payment method is not available (e.g. if it is not possible to pay by card). The Checkout payment solution from PostFinance offers good solutions for an optimal payment process. You should only ask for customer authentication (e.g. with the 3D Secure process when paying by credit card) when it is absolutely necessary.
In addition, many customers find it annoying when they are redirected to a new window in their Internet browser. Many customers find an in-app payment – i.e. the option to pay within the app itself – to be more convenient. This kind of solution also gives customers the option of using the alias method to save their payment details in the online shop, which saves time when they next make a purchase. On the other hand, too many clicks or an overcomplicated transaction can cause the customer to abandon the purchase. The TWINT mobile payment system and the PostFinance App are also very popular systems in this context, as they make it possible to pay by scanning a QR code.