As part of the implementation of its strategy, PostFinance is introducing an extended Executive Board (eEB) from 1 March, which will include two additional roles in addition to the existing Executive Board (EB). With Patrick Rousseau as Head of Segment & Sales Steering and Roger Hug as Head of Innovation Steering, the eEB will be responsible for the integrated management of customer business, innovation projects and financial aspects.
With the eEB, PostFinance will strengthen its strategic focus and its holistic corporate management at the highest level. The three key factors here are customer business, innovation projects and financial controlling. The eEB consolidates these perspectives and ensures that orientation, priorities and resources are coordinated even more consistently.
”With the eEB, we’re bringing together everything that is needed for integrated corporate management at Executive Board level – and ensuring that strategy and implementation are consistently interlinked,” says Beat Röthlisberger, CEO of PostFinance.
The EB continues to be the guarantor of PostFinance and bears overall operational responsibility, but its new extended form – the eEB – now includes two additional roles: Head of Segment & Sales Steering and Head of Innovation Steering.
As Head of Segment & Sales Steering, Patrick Rousseau will be responsible for the overarching strategic management and development of customer business. As part of the eEB, Rousseau will ensure that this is closely combined with PostFinance’s financial and strategic goals. “With the eEB, we’re creating the conditions to manage our customer business in an even more data-driven, focused and strategy-led manner. The close integration of customer perspective, innovation and financial priorities helps us react more quickly to market changes and create tangible added value for our customers,” explains Rousseau.
As Head of Innovation Steering, Roger Hug will be responsible for the strategic management of all PostFinance’s innovation activities, including portfolio management, and for promoting an innovation-led culture. Within the eEB, Hug will ensure that innovation strategy, financial management and customer business are managed cohesively. “A strong focus on innovation is crucial for our future viability. The eEB will ensure that innovation projects dovetail with our strategic and financial focus early on to maximize their impact for our customers,” explains Hug.
With its 2025–2028 strategy, PostFinance is placing an even greater focus on the financial needs and satisfaction of its customers. To do so, PostFinance positioned itself as a customer-centered organization in December 2025.