Congratulations on your own music label! Was founding it a liberating move?
I didn’t want to depend on others anymore, and at the same time I wanted to give something back to the younger generation and to other creatives.
The singer on independence, the perfect pop star and heartache: part nine of the interview series on role models who are driving gender equality forward.

I didn’t want to depend on others anymore, and at the same time I wanted to give something back to the younger generation and to other creatives.
With my first album came success in Switzerland and France, and I wanted more. So I went to Los Angeles, focused on the wrong things, and my music lost its DNA.
The industry wanted to turn me into the perfect mainstream pop star. I was supposed to change my name, my style and the way I sing. At some point, I had drifted away from myself. I spent two years looking for the right label. I couldn’t sleep, I was anxious, depressed. Writing music became my therapy. In my twenties, I tried to be flawless. Today, I’m simply Danitsa. That’s exactly where my freedom lies.
I don’t really want to see myself as a “woman in the music industry”. There were times when I was the only female artist at a festival. Today, more and more women are working on and behind the stage. I recently played an open-air festival with female sound engineers. We raised our voices and demanded what’s rightfully ours. Now things are changing.
I didn’t know love could hurt that much. I cried for three years after the breakup. At the same time, beautiful songs came out of it. I realised that for far too long I hadn’t made myself a priority. Heartbreak showed me that I’m still surrounded by love: from my family, my friends and music, my greatest love. Step by step, I found my way back to myself, and to a new version of me, as a singer and as a woman.
I think so. When I sang “Miss Yo”, the song about my ex, live for the first time, the audience was so moved. I thought: thank you, I’d been feeling so bad for so long! The most beautiful gift was reaching others, but also finally seeing myself healed.
Photos: Julia Ishac; Text: annabelle