What is rebranding?
Rebranding is part of a marketing strategy and is aimed at changing the public’s perception of a brand or company. Designs such as logos, visual imagery and colours, websites or even the entire corporate identity can be changed to create a new brand image.
Rebranding is about giving a brand a new look in order to adjust or completely change the perception of that brand. Sometimes only a few changes are necessary, sometimes the entire corporate identity is overhauled. When a company’s image is tarnished, rebranding can help revive its fortunes.