Why customer proximity and customer satisfaction are relevant factors in the success of your business
Satisfied customers come back to make more purchases in future. If their experiences of dealing with your company are positive, they are more likely to be interested in additional and more expensive products. It’s also much more expensive to acquire new customers than to look after existing ones well.You may have already heard of the Pareto principle? It basically states that 80% of the result can be achieved with 20% of the total cost. The same applies to your customers: around 20% of your customers generate 80% of your revenue. And 20% of your customers are responsible for 80% of your problems. This means you should focus on the customers which are relevant in terms of revenue. You can do this by setting up a database and comprehensively analysing your customer base.