If you are looking for a mechanic, for example, the emphasis may be placed, on considerations such as the range of tasks, the equipment available and the team spirit. With a vacancy for a carer for the elderly, it may be social factors and the benefits of the work to society that are worth underlining. When compiling your list of employer strengths, ensure they are authentic and credible. Otherwise you run the risk of demotivating, annoying or even losing future (but also existing) employees due to false promises. Specifically try to identify strengths that your major competitors cannot offer, but which your small company can (for example, customer proximity, involvement in company decision-making etc.).
Tip: Also try to determine hidden employer strengths by asking existing employees the following questions, for example, at workshops:
- Why did you decide to join our SME?
- What’s special about the job in your view?
- Why did you decide to stay with us?
- What was your personal highlight as far as work is concerned?