In cooperation with the School of Business at the Lucerne University of Applied Sciences and Arts (HSLU), PostFinance conducted an extensive survey on investment behaviour in Switzerland. The results show that little interest in the financial markets, a perceived lack of wealth, insufficient financial knowledge and fear are among the most important reasons why people don’t invest their money in securities. What’s surprising is the high proportion of young Generation Z investors.
Some of them have only recently reached legal age, and are at the beginning of their professional careers, but already investing – this is Generation Z, mature individuals born between 1997 and 2004. This generation already invests as frequently as the preceding Generation Y born between 1981 and 1996. These are the results of the “PostFinance Investment Report”, which polled over 3,000 people throughout Switzerland. “The proportion of Generation Z investors is unexpectedly high,” says the author of the study, Prof. Dr Andreas Dietrich from the HSLU. “This could be because many people of this generation grew up in a period marked by strong price rises on the stock markets. The price slumps of the last financial crisis are a thing of the distant past for many people of this generation.” In general, Generation Z seems to have more confidence in the financial markets than Generation Y, who were born between 1981 and 1996.