Since 2007, PostFinance has given its name to Bern’s ice hockey stadium at Allmend. This August, the PostFinance Arena celebrated its 15th anniversary. Over the years, the biggest ice hockey stadium in Switzerland has hosted not just top-level hockey games packed with passionate fans and high-octane action, but also many other well-attended, first-class events.
This includes the Ice Hockey World Championships in 2009, five championship titles for SC Bern, 453 SCB championship games – and over 1,500 renditions of our goal song “The Final Countdown”! A lot has happened in ice hockey in the 15 years since PostFinance gave its name to the arena at the Bernese Allmend site. Hansruedi Köng, CEO of PostFinance, is very pleased that this story will continue because the arena naming rights will be extended until at least August 2025: “We are proud that our brand adorns the largest and best-known ice hockey stadium in Switzerland and will continue to do so for years to come”. PostFinance has been a strong partner to Swiss ice hockey for over 20 years and will be the main partner of the National League until 2025. “The PostFinance Arena allows us to ensure that this commitment is visible. We want to use ice hockey sponsorship to convey our brand values “on an equal footing”, “inspiring” and “agile”. Ice hockey and PostFinance: a perfect match.