Design thinking

Design thinking is an approach to creativity that was taught in the 1980s at Stanford University, and which was applied by David M. Kelley, founder of the American agency IDEO, to the business context. Design thinking enables you to think outside the box. It helps to see things in a different light, while at the same time giving priority to the needs of people and users. Design thinking involves people from different fields working together in an environment that fosters creativity.