Identifying markets

Tips and tricks for starting out in business abroad

It is indisputable that trade with foreign countries pays off for Swiss companies.

Starting out in foreign trade

A major part of the Swiss economy’s model of success is due to foreign trade. The most successful form of this is direct export. This PDF provides you with valuable information on strategy and planning.


Switzerland is associated around the world with a clear value proposition, and Switzerland has clear symbols with which it is identified.

“Swissness” is a sales pitch that should not be underestimated. In this document, we provide you with the relevant background knowledge.

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