Here’s how PostFinance Benefit works

• You determine the preferred marketing strategy for the campaign (e.g. acquiring new customers or rewarding loyal customers)
• You define your target group on the basis of various criteria
• PostFinance Benefit reviews your campaign and activates it
• You receive effectiveness monitoring statistics during and at the end of the campaign

Once the campaign goes live, the discounts you offer for your products or services are activated in e-finance and in the PostFinance App. These discounts are only offered to private customers who have registered for PostFinance Benefit and who correspond to your defined target group. Private customers can reserve the offer and redeem it in your shop or online shop. The data of the individual private customers remains anonymous at all times.

Achieve your marketing goals

PostFinance Benefit allows you to easily achieve various marketing goals in a simple way. This includes acquiring new customers, increasing purchase amounts and, above all, boosting sales revenue. PostFinance makes the online marketing platform available to you. This means you can view the details of your campaign at any time and don’t need any IT integration. 

A variety of strategies

The variety of strategies and their impact on the purchasing behaviour of potential and existing customers is huge. The target group can be broken down by socio-demographic attributes such as age, and these can be selected very specifically. Thanks to the clearly defined target group, the offer is only sent to people who are interested in the offer, based on their purchasing and payment behaviour. This results in low coverage wastage. 

The example of Mr Muster

Mr Sample has his own toy shop in Zurich. However, its turnover has fallen considerably in recent years as many young parents only shop online. Mr Sample doesn’t have an online shop yet. So he started looking around for an inexpensive and simple marketing tool, and finally opted for PostFinance Benefit.

His aim was to acquire as many new customers as possible. For this reason, he opted for the marketing strategy that “appeals to all people with an affinity for the industry”. Mr Sample was sure that the more people he reaches, the better the chances are that many will visit his shop, thereby increasing his turnover again.

In order to limit the target group however, he chose the following three attributes: women and men, age group 28 to 55 years, living within a 5 km radius of his shop.

The campaign ran for a total of two months. During the campaign, Mr Sample was able to monitor its progress on the online marketing platform provided by PostFinance Benefit. While his first campaign was still running, Mr Sample started preparing a follow-up campaign to reach even more customers.

The six strategies

From the six strategies, you can choose one per campaign:

• Target all people with an affinity for your industry: includes all customers who have bought/subscribed to products/services from your industry
• Reward loyal customers: customers who buy/subscribe to products/services from your industry mostly from you
• Acquire new customers: customers who buy/subscribe to products/services from your industry but not from you
• Reactivate customers: customers who have not bought anything from you for some time
• Increase customer frequency: customers who buy from the competition more often than from you
• Increase purchase amount: customers who spend more at the competition than with you

Continuous effectiveness monitoring?

Measuring the success of a campaign is key to understanding how successful it is at any given time. PostFinance Benefit enables you to carry out continuous effectiveness monitoring. For example, it’s possible to find out how many customers have bought from you and what the average value of goods is. By carrying out effectiveness monitoring, you can gain an understanding your customers’ purchasing behaviour. It means that shortly after the end of your first campaign, you can launch a follow-up campaign and make the necessary adjustments. This helps you shorten your response time and reach your target group even better and faster.