What is a brand voice exactly?
A brand voice will define your company’s communication style. It ensures brands communicate consistently across all channels, and it expresses the defined, individual identity and personality of the brand. In the same way that private individuals speak to friends and family, your brand voice should likewise enable your company to speak to its target group. A successful brand voice conveys to its audience what it believes in as a company, and what it stands for. The tone of a brand voice will vary from company to company. Your brand voice should reflect the brand values of your company, and speak to your target groups directly. There are many ways to bring a brand voice to life today: in e-mails, on a website, with content marketing, on social media and in social media posts, adverts or press releases.