Facts & figures

Digital transformation at small Swiss companies

How relevant is digital transformation to small Swiss companies? What are the greatest barriers and risks for them? Our graphic shows facts and figures from the “SME transformation” study.

Our graphic shows selected facts and figures from the “SME transformation” study. Projects: Just under 58.7% of the small companies surveyed have completed or are currently implementing digitization projects. For large companies, the figure stands at over 83.6%. Relevance: 67.1% of microenterprises classify their digital transformation as a priority. In the case of large companies, it is 91.7%. Drivers:These five factors are driving digital transformation most at small companies: More efficient processes 76.9%, Changes in customer requirements 55.0%, Faster processes 45.9%, Technical developments 51.9%, Cost savings 42.5%. Barriers: These five barriers hinder small companies the most in relation to their digital transformation: High level of time commitment 42.9%,  Management’s lack of expertise 37%, Costs too high 32.5%, Employees’ lack of expertise 29.6%,Data protection / data security 27.9%. Risks: These are the five risks that small companies fear most in relation to their digital transformation: Data protection / IT security 61.4%, Job losses 34.9%, Lack of specialists 30.8%, Culture / work ethic 29.8%, Legal grey areas 28.3%. Use of new technologies: 63% of SMEs have already introduced new technologies as part of their digital transformation. For large companies, the figure is 83%. Digital communication: Around half of the small companies surveyed classify search engine and e-mail marketing as extremely important. Search engine marketing (e.g. SEA)  45.6%, E-mail marketing 45.1%, Social media marketing 32.9%, Content marketing 30.4%, Display advertising 10.6%. Investments: Small companies most frequently invested in digital projects in the following areas: 51.5% Process optimization, 49.9% IT systems and IT security, 45.2% Data management, 37.3% Project management, 36.9% External communications  platforms and channels, 34.3% Customer data and CRM systems. Collaboration: Over 85% of the SMEs surveyed indicated that their digital transformation has an impact on their business model and internal cooperation/processes. Corporate Culture: 69% of SMEs  said that their digital  transformation has an  effect on their  corporate culture. Satisfaction: Only 30% of SMEs are satisfied  with their digitization efforts. Source: Studie KMU-Transformation: Als KMU die Digitale Transformation erfolgreich umsetzen. Forschungsresultate und Praxisleitfaden. (SME transformation study about how to implement a digital transformation successfully as an SME.) Peter, Marc K. (ed.), FHNW School of Business, Olten, Switzerland. kmu-transformation.ch

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