E-trading from PostFinance has a new look. The financial service provider now offers its customers a redesigned, intuitive user interface that they can personalize. This makes securities trading even easier for its 60,000 or so e-trading customers. They can trade shares, bonds, funds, ETFs and derivatives themselves on the most important stock markets in Switzerland, Europe and North America in real time. The new e-trading was developed by Swissquote.

In May 2014, PostFinance established a strategic partnership with Swissquote and acquired a 5 percent equity interest in Swissquote Group Holding AG. The pilot project for the new e-trading started in October 2015, and since 17 May 2016, all e-trading customers have been able to carry out their stock market transactions on the new platform. On the basis of its licence to operate as a securities dealer granted at the same time as the banking licence in June 2013, PostFinance now acts as a client dealer and custodian bank. Swissquote is responsible for custody account management on behalf of PostFinance.

Mobile access via the PostFinance App

Customers using the new e-trading benefit from a modern trading platform with a user interface that can be personalized. They can trade on additional stock exchanges and receive information via SMS or e-mail concerning trades made. The offer is rounded off with standard services such as access to financial and business news as well as to useful, free tools to search, analyse and monitor securities. As well as being accessible via desktop, e-trading can also be used conveniently any time, anywhere via the PostFinance App.

Diversification of income structure

PostFinance currently generates around two thirds of its income from the interest differential business. To guarantee its long-term profitability in the current market environment with low and in some cases negative interest rates, it is essential for PostFinance to diversify its income structure and to tap into new sources of revenue in which non-interest income can be generated. With the launch of the new e-trading, the financial service provider is strengthening its services in the investments market segment.

Information

Johannes Möri, Media Spokesman, 079 354 08 39, johannes.moeri@postfinance.ch