On 1 January 2019, the PostFinance e-sports team will enter the battle arena. The financial service provider is offering five young adults the chance to spend a year receiving professional guidance and playing the strategy game, “League of Legends” at the highest level in Europe. As such, PostFinance is launching an experimental format which will support its transformation into a digital powerhouse and leading digital bank in Switzerland.
E-sports are among the world’s fastest-growing sports and are now part of a billion dollar business. 100 million people play “League of Legends” worldwide every month and winners of international tournaments take home prize money in the millions. PostFinance wants to use a digital experiment to gain valuable experience in this exciting market, which remains a niche in Switzerland, and appeal to young, digitally adept customers.