Since the end of October, PostFinance has been focusing on its digital banking with a large-scale advertising campaign. It will run throughout Switzerland until 24 November. Various statements about digital banking appear on posters, flyers, online advertising, Postomat screens and the website as well as in branches, on social media, TV and WebTV, advertising PostFinance’s digital banking features that save time and are available at all times.
PostFinance aims to become the number one digital bank in Switzerland. We are constantly endeavouring to provide easy, digital solutions. Digital banking from PostFinance makes life simple, saves time and can be used anytime. With the campaign, “Digital banking. Those who know me, love me.”, PostFinance wants to make a bold statement to the world. Those who aren’t using digital banking yet should take the plunge, because they’ll have more time for sport, the dog, sex (naturally!) and all the other wonderful things in life. PostFinance has around 1.8 million registered e-finance users. That’s a substantial number, but many customers do not yet actively use digital banking. PostFinance would like to change that with this campaign.