New website for PostFinance

The PostFinance website received a new look last weekend. The fully revised website comprises lean structures, a functional search engine, easily understandable contents and a modern design. The user interface has been completely revamped to enable customers to access the contents relevant to them as quickly and easily as possible.

Major new features include an optimized search engine and intuitive navigation and operation tailored to meet customer requirements. The fresh, flexible layout is based on the tile design already familiar to customers from e-finance. The website also offers an improved support area with a chat function.

The newly designed website integrates responsive design which adapts automatically to suit the device being used. This guarantees optimal presentation and full access to all contents and tools on all devices.

Fresh brand identity

PostFinance has also revised its brand positioning and personality, and modernized its image. The new brand strategy takes changing customer behaviour into account and defines the desired future impact of the PostFinance brand. The associated brand story is intended as a guide for communication and should help employees in their everyday working life. The new brand identity is fresh, simple and modern. The key elements – logo, Swiss Post yellow and the Frutiger font – remain unchanged.

The new brand identity was developed in close collaboration with the following agencies: Hinderling Volkart (concept, design and front end of the website), Netcentric AG (development partner), Webrepublic AG (search engine optimization), Branders Group AG (brand identity principle), Corpmedia AG (AV media design) and Publicis (consulting).


Johannes Möri
Media Spokesman
+41 79 354 08 39