But PostFinance already has the PostFinance App. So why does Yuh exist?
Because, with Yuh, we appeal to customers who have different expectations as far as financial management is concerned due to their affinity for anything digital. For these customers, a finance app has to fit with their lifestyle and offer the sort of experience they’re familiar with from Netflix, Spotify etc. They want an app where everything is easy to handle digitally – from opening an account to investing money. They want rapid service on the channels they use. But they also want to be integrated into the community. A good example of this was the Yuh Cup: during Euro 2020, we pit different cryptocurrencies against each other on our social media channels. The Yuh community would decide which cryptocurrency to send through to the next round, and in the end we had the winning cryptocurrency up and running within a week.