What is user experience?
User experience (UX) ensures digital products are easy to use and appealing, which in turn guarantees a positive user experience. At PostFinance, UX can be seen in practice on its website, in e-finance or in the app. The key objective is to ensure users attain their goals effectively, efficiently and satisfactorily. “What’s particularly important for us is that we keep the complexity of the banking products to a minimum so the user is not overwhelmed,” says Eugen Meister, a UX copywriter with PostFinance. “This requires an in-depth understanding of the user’s own needs, as well as of the specific problem at hand.”