Our brand

PostFinance – a refreshingly simple way to manage money

PostFinance is one of Switzerland’s leading financial institutions. It offers products and services that appeal to everyone. Our 3 million or so customers frequently come into contact with PostFinance: when making payments in e-finance, with the app or at the checkout, when calling the Contact Center or when receiving advice in one of our branches.

Our claim

Our claim covers all of these areas: PostFinance aims to be refreshingly simple and to make it enjoyable to manage money. We treat everybody we meet with respect, whether in relation to their character, wishes, skills or opinions. Every experience with PostFinance is, in turn, always an experience with our brand.

 

Money stories

Say goodbye to telephone balance enquiries and pay invoices in e-banking or via the app – the heroes discover the new simplicity of digital banking in everyday life.

“Get your money back” is the message of the market launch campaign for PostFinance Benefit. Two stories – “The nerd” and “The rebel” – unconventionally illustrate how much better it is to get money back directly instead of loyalty points, pans and egg timers.

Money stories

Investment stories

Funds savings are the best investment in the next generation. And investments are the new, better form of saving. With funny stories, informative explanatory videos and attractive incentives, “Supermum” and “Loved ones” will impress upon customers just how easy it is for anyone and everyone to increase their assets.

Investment stories

Business stories

The female sole proprietor starring in “The rival”, the established boss appearing as “Mr Big” and the relaxed but dynamic “Founders” are at the center of the stories representing PostFinance’s SME range. Once again, the focus is on the digital solutions offered by PostFinance: e-finance, SmartBusiness and SmartCommerce.

Business stories

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